The other was at a conference I snuck into on Saturday, and illustrated the plain fact that a Moleskine is not for note-taking; not if you’re cool. Oh, sure it’s permissible to jot an occasional thought that was spurred by something that someone said, but outlining someone’s talk as they’re giving it is just evidence of a derivative, uncreative mind (and not very Moleskine). Tony was likening denominations to the Matrix, pointing to the stilted thinking and lack of innovation evidenced by mainliners, and the woman in front of me was furiously writing it all down in her breathtaking reporter’s notebook. Ironic, eh? Still, if unhip people are sitting in a pew at a conference taking notes in a reporter’s notebook, how much more then should the cool among us be carrying Moleskines?